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FUKUSHIMA Wheel is the bike for hipsters in smart cities.
FUKUSHIMA Wheel is the project for hipsters in smart cities.
The world is shifting to moe sustainable and car free society especially, in Europe.

What is FUKUSHIMA Wheel?

FUKUSHIMA Wheel, smart bike for hipsters featuring environmental sensors to measure live city data such as temperature, humidity, CO, NOX, radiation and so on. Gyrostabilized LEDs on the wheels display location/time-based advertisements all over the city and make this program profitable. Our App encourages sharing, dynamic pricing, navigation and shop coupons. Our mission reinvents the business model of share bike, last one mile mobility, way of sustainability, environmental sensing by citizen science, prevention from bike theft and vandalism.

bicycle

App

Our smartphone app offers a unique opportunity to explore the city. You can get navigation with Points-of-Interest. App pushes various type of coupons around you. Also it visualizes one’s individual amount of exercise and and carbon emissions. Let’s share sustainable transportation experience on social media.
(Booking shared bicycle and Anti-theft function WIP)

LED

Gyrostabilized LEDs on the bicycle wheels display time and location-based information or sponsorship. Not only  images by professional artists, but you can decorate the wheel with your original images. Bright lights can also help prevent accidents.
(Built-in LED Wheel WIP)

Sensor

A specially outfitted bicycle features environmental sensors to measure live city data such as radiation, temperature, humidity, CO, NOX, and so on. Let’s visualize environmental data, as open data, geotracked trails upload for shared experience, integrating lifelog, and environmental sensing. (Built-in Handlebar WIP)

Awards & Accelerator

EETimes 2012 Editor’s Pick
SF Japan Night 2013, Finalist
Postscapes 2013 IoT Award Editors' Choice Winner

Business

Last one mile mobility has lots of challenges (= business chances). The world trend is more diversity needed. Bicycle is invented around 200 years ago and manufactured 130 million a year, but there is no such big innovation so far. Our mission is "Reinvent the Wheel". We reinvent the business model of share bike program, last one mile of mobility, people's minds of sustainability, idea of environmental sensing by citizen science.

Most of share bike program is supported by local government using lots of tax or big corporate CSR such as CITIbike in NY by CITIbank. They are not profitable business because of bike theft, vandalism and now their revenue model is just for renting bike. That's all. Furthermore, most of share bike needs really good design of location of bike stands since if station is busy, bike rider can't return the bike and most of share bike providers move bikes by truck to empty stations.

The world is shifting to more sustainable and car free society especially, in Europe. London is one of most successful bike policy in town. Share bike is most agile and relatively cheap investment unlike classic infrastructure for fragile and shrinking city like Tokyo. Also city like Beijing has very serious air pollution. We can measure them by crowdsourcing and citizen science approach. We offers more diversity for last one mile mobility.

B2B

First of all, we are not as a competitor of other bike share providers. We offer bike providers more values and profit for their business by advertisement of wheel. We also offer navigation of cities, multilingual reservation system, dynamic pricing, optimization of bike location by gamification, coupons around bike riders.

We also have a corporate program for hotel and shops. You can customize your own advertisements on wheel! We support flash mob campaign for your business. Please ask us for the details!

B2G

We offer environmental sensing such as temperature, humidity, CO, NOX, radiation, air pollution (PM2.5 and so on) and city noise with very low cost by the power of citizen science. Local governments use the data as a open data to disclose their status. For the local tourism, we can also offer big data of tourists' dynamics and encourage local business by more sustainable transportation. We love to help your problems of the last one mile of mobility with green transportation. Please contact us what time
(Built-in LED Wheel WIP)

B2C

Our LED on wheel and Sensor box is available online. If you are bike rider, are you interested in earning money during commuting with bike? You can get revenue from advertisement on wheel and delivery like UBER Eats instead of traditional logistics.

C2C

Don't use your bike during school or office hour? Need a bike in different locations? Ride a good bike sometime? We have matching system among bike riders and guest who like to rent your bike.

Video

Message from FUKUSHIMA

Kintsugi (Japanese: Golden Joinery) is the traditional Japanese art of fixing broken pottery with a lacquer resin sprinkled with powdered gold in Japanese tea ceremony. Japanese craftsmen carefully repair naturally broken pottery and give more aesthetic values than before by Kintsugi.

Our sweet home, FUKUSHIMA, JAPAN was damaged and so broken by tragic earthquake and nuclear accident in 311, 2011. We are very proud to release this project from FUKUSHIMA to the all over the world so that we revives our hometown with this new innovation like Kinsugi.

We are seeking bike share providers and support with scalable premiums for various levels of investment. Thank you very much.

Jun Yamadera
FUKUSHIMA Wheel